New Zealand's livestock industry is characterized by a strong reliance on pasture-based systems. However, the demand for high-quality compound feed has increased to bridge the nutritional gaps during winter gaps and intensive calving periods, ensuring livestock maintain optimal weight and health.
The local market is heavily influenced by the Ministry for Primary Industries (MPI) regulations, focusing on the elimination of antibiotic growth promoters. This shift has driven the adoption of advanced animal food additives that enhance gut health and immunity through prebiotic and probiotic technology.
Geographically, the dispersed nature of farms in Oceania requires feed solutions with high stability and long shelf life. The integration of veterinary pharmaceutical standards into the production of chicken feed ensures that poultry farms can scale efficiently while meeting New Zealand's rigorous animal welfare standards.